Website Traffic Golden Rule - Quality Content

....But Make Sure You Get The SEO Basics Right For Maximum Results

Content is definitely king when it comes to qualifying to receive traffic to any website. But unless you get some of the basic setup right also, traffic volumes will not build to full potential.
SEO is a structured 3 step process:

1. Benchmarking - Our Team prepare what we have called a Ground Zero Report. This provides a snap shot of where the site is at the start so that future analysis can be compared to demonstrate performance enhancement. Constant benchmarking and review provides direction for future SEO work to create maximum ROI.

2. Setup - focuses on 3 areas;
•On Page Optimisation - getting the website architecture and content optimised for ease of access by the various search engines. Being easy to find.
•Link Building and Development - a link to a website is a vote of confidence...a bit like a referral. Search engines love endorsements so Links are highly valued.
•Off Page Optimisation - a range of promotional activities that generate traffic such as listings in directories, forums, social media and social media bookmarks, articles lodged in blogs and other article listing sites, podcasting, videos etc.

3. Maintenance - This is an ongoing reporting and assessment phase to measure performance against the benchmark and continual tweaking and updating to develop and maintain a strong presence on the web and traffic to your website.