Marketing Tips from Kym Heffernan of MROI, a panelist at the Chamber's March 2012 Business Breakfast focusing on sales and marketing
Key points:
1. Know your customer. Ask someone to make the calls.
2. Get the strategy right before implementing. Have a clear definition od youe maeket, have multiple products or services.
3. Use a combination of 121 marketing (like networking), online (web, adwords),offline(direct mail, brochures, premiums) and social media (linkedin, facebook).
4. Measure everything. Email kym@mroi for a spreadsheet for your business.
Kym can be contacted on kym@rangestar.com.au for more information about marketing.
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