Sales and Marketing Tips - Anthony Moss, INCITE MANAGEMENT GROUP

Tips on Sales and Marketing from the MC of the Sales and Marketing Breakfast in March 2012

1. Read "Start with Why" by Simon Sinek -invaluable...he talks about focusing on the 'why' customers should buy from you -not on the what and how we do what we do.. 
2. Business Development is a strategy and process that needs to be 'owned' by the CEO -others can be delegated to implement-but the CEO needs to be seen to be responsible for its direction.

You can contact Anthony on:
P: +61 2 9484 5050  
F: +61 2 9484 8541  
M: +61 417 065 951
anthonym@incitemg.com.au